SOCIAL MEDIA 

Be sure to tag BOPA and Free Fall Baltimore. And don’t forget the hashtags! Posts that use hashtags get twice as much engagement as those that don’t. 

WEBSITES 

www.freefallbaltimore.org 

www.promotionandarts.org 

SOCIAL HANDLES

Free Fall Baltimore: 

Facebook – @FreeFallBaltimore

BOPA: 

Facebook – @promoandarts

Twitter – @promoandarts 

Instagram – @promoandarts 

HASHTAGS

#FreeFallBaltimore2022 

#FreeFallBaltimore 

#FreeFall2022

#FreeFall 

#BOPAEvents 

#ArtsandHumanitiesMonth

 

 

 

SOCIAL MEDIA POSTS

Here are some posts you can use to promote your event(s). Just copy & paste! (Don’t forget to add photos and videos as well as hashtags in the highlighted areas.)

Facebook 

Post #1

[upload video or image]

” FREE FALL IS BACK! Charm City creatives are bringing FREE arts & culture events to audiences across Baltimore City all October long. Whether you enjoy jamming out to live music, getting wrapped up in a live performance, or perusing moving works of art… there’s something for everyone during Free Fall! Check out the full list of activities: http://freefallbaltimore.org/ 

[ only use #freefall2022]

Post #2

[upload video or image]

“It’s the [first week] of @FreeFallBaltimore! All month long in conjunction with National Art & Humanities Month, Free Fall Baltimore showcases the importance of the arts with free workshops, concerts, art exhibitions, and special events. Check out the full list of activities: http://freefallbaltimore.org/events  

[ only use #freefall2022]

Post #3

[upload video or image]

Have you checked out the schedule of events for @FreeFallBaltimore2022 yet? Plan your weekends for the month of October as community art and cultural organizations provide free events for the city. http://freefallbaltimore.org  

[ only use #freefall2022]

Post #4

[upload video or image]

Enjoy @FreeFallBaltimore from the comfort of your home or at small in-person events. Free virtual concerts, workshops, and art exhibitions are all within reach throughout the entire month of October. Check out the full list of Free Fall activities: http://freefallbaltimore.org/events  

[only use #freefall2022]

Twitter 

Post #1

[upload video or image]

Have you checked out events for #FreeFallBaltimore yet? Plan your weekends for the month of October as artists and community arts & cultural organizations provide free events throughout the city. http://freefallbaltimore.org/events

[Insert hashtags]

Post #2

[upload video or image]

Enjoy #FreeFallBaltimore in your home or at small in-person events. Free virtual concerts, workshops, and art exhibitions are within reach all October long. http://freefallbaltimore.org/events 

 Insert hashtags]

Post #3

[upload video or image]

It’s the [first week] of #FreeFallBaltimore! All month long in conjunction with National Art and Humanities Month, Free Fall showcases the importance of the arts with free workshops and special events.  (tag @promoandarts) http://freefallbaltimore.org/events 

 [Insert hashtags]

Instagram 

[Put this link in your bio if possible: http://freefallbaltimore.org

Post #1

[upload image]

“Free Fall Baltimore is held each October in conjunction with National Arts and Humanities Month, and showcases the importance of the arts with free concerts, dance and theater performances, festivals, lectures, workshops, art exhibitions, and special events. By providing a variety of virtual and in-person events, Free Fall Baltimore maintains public health & safety while expanding its virtual reach beyond Baltimore City. Check the link in bio (this is only if you added the link to your bio) for the full schedule of free events or visit freefallbaltimore.org

 [Insert hashtags]

Post #2

[upload video or image]

” FREE FALL IS BACK! Charm City creatives are bringing FREE arts & culture events to audiences across Baltimore City all October long. Whether you enjoy jamming out to live music, getting wrapped up in a live performance, or perusing moving works of art… there’s something for everyone during Free Fall! Check out the full list of activities: freefallbaltimore.org/ 

[ Insert hashtags]


 

FACEBOOK TIPS

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for Free Fall!

Get started by liking the Free Fall and BOPA pages. This will allow you to get updates, important information and tips for Free Fall. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails…basically everywhere and anywhere. Ask your staff members, board members, volunteers and friends to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Share Post interesting information about your organization and event. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Create a Facebook event. Invite your FB Friends to be part of your event so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebrating!

Tell everyone that your organization is participating in Free Fall. Be sure to tell people what it is all about by using some of the suggested messaging above.

 


Instagram Tips

If you don’t know what to post, we’re here to help! Don’t sweat creating the perfect images. Pictures and videos don’t need to be formal, professional visuals. You can create content that is authentic and casual, but still fun and interesting, right from your phone.

Here are some posting tips to help you get started:

If your organization does not have an Instagram account view Instagram’s “Getting Started on Instagram” guide to setup your account!

Follow BOPA on Instagram @promoandarts on  Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in Baltimore.

Use the Free Fall hashtags, in addition your own creative hashtags. at least 10 hashtags per post is the sweet spot. Start with a branded or specific hashtag–like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your organization and event (#freefall  #freefall2022 #Baltimore #BaltimoreArt). 

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts as well as removing the hashtags from FB.

MAKE REELS!!!!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.


 

TWITTER TIPS

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow BOPA’s Twitter account. Visit Instagram.com/promoandarts and click the Follow button. 

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your followers. You may also consider following, other artist and other community leaders.

Tell your followers that you are participating in Free FallTell your followers about your event and begin to build a story around the event. Let them know about performers, food etc. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @promoandarts handle and #FREEFALL2022 #FREEFALL #FREEFALLBALTIMORE to further spread the word. Show that you are a part of the event by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.


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